As a kid, nobody dreams of being an SEO professional. Often, you would hear people wanting to be astronauts, doctors or firefighters. Nonetheless, with the rise of the information age, a career in the field of search engine optimization (SEO) is very rewarding. Most people who are in this field are very happy with the type of work they are doing.
Starting a career in search marketing is not easy. It takes patience and willingness to learn. There is no current course of study or degree that offers a set curriculum in this field. Nevertheless, there are still many ways one can jumpstart a career in this field. The following are some things that you can do to help you started in the direction of having a career as an SEO professional.
One of the most important things you need to do is learn the basics of search engine optimization. It is crucial to be able to understand how it works and is used on a website. To effectively do this, you must make sure that you start your own blog or website. Learn HTML and CSS and learn to FTP your own website to your domain. It can also be effective to learn how to create your own site with platforms like WordPress or Joomla.
Once you have started your own site, make it a point to install Google analytics on it. This way you will be able to grasp the idea behind different metrics. You can be able to better understand things like bounce rates, keywords, user traffic and the like.
You don’t have to stop with one website. If you’re confident enough with your expertise, create as many websites as you want, making sure all are search engine optimized. Why is that? Well, apart from generating a steady income from the websites you’ve built, you can actually flip websites eventually. That means if you have a website that rakes in a steady $1500 a month, you can sell it for more than 30 times its value for a huge profit!
That’s what many people are doing now, flipping websites in order to earn big money. Nevertheless, in order to be efficient in creating websites, you need to understand the entire process in the first place. As mentioned in the previous paragraphs, a website optimized for search engines stand a greater chance of attracting traffic which translates to profits. Once your website is earning, you can easily flip it to earn even more money.
Moreover, if you are really interested in understanding more about the basic of the field, you need to make certain to read about it. There are many different resources that you can get on the net. Unfortunately, because there are many vendors trying to sell it as a service, you need to look through a lot of sites until you find a good guide or resource.
Lastly, an important basic you need to learn is the skill of link building. Often, it is one of the hardest parts of search engine optimization to do. However, once you have mastered it, you can easily build a career around it.